Organizational Development

The Marketing Oyster, LLC began from a desire to share talent.

Genius meets Creativity

Two meetings into the project, and it was clear: success. Months before, declining membership threatened to cripple the once vibrant community organization. Now, the future co-owners of The Marketing Oyster were on a mission.

The Test

The real test would be when it was time for the annual election of members. The results were in - and they were spectacular. The organization experienced a 6x increase in formal membership interest, and a 19.67x increase in votes cast from just 12 months before. The following year, the numbers remained at the heightened level, and membership levels fluctuated at and above the organization's capacity.

Attracting New Recruits

How can your organization attract the best and brightest, and encourage more active involvement? "A first step would be to examine the organization from as many different viewpoints as possible, with a specific focus on the members who are either not yet involved; or are involved, but at the lowest level of the organization." proposes Dina Moy, senior Member-Manager at The Marketing Oyster. "This will help pinpoint the larger issues". The next step, strategic planning, involves a commitment to identify these issues and the specific steps needed to be taken to address them.

Keeping Members Active

"Organizations fail when members merely share an affiliation. Organizations succeed, and wildly so, when they share goals," says Shawn MacArthur, a co-owner of the firm.

He additionally points out that groups often have members with opposing ideas on how to achieve tasks, and agendas which become overfilled with events and resolutions. "A common vision or goal can help bring much needed unity."

Express Yourself

The complement to a well run organization is an expert publicity committee or recruiting team. A publicity team should be able to handle both the internal and external aspects of an organization. Examples of internal issues are training, retreats, the organizational structure, and member feedback. External issues includes advertising and promotional events. Organizations should make an effort to explore as many mediums as possible to promote themselves, with options including print ads, branding, and internet and e-mail campaigns.

Ready to take the next step?

The Marketing Oyster, LLC is a professional and dedicated firm ready to take your organization to the next level. An experienced marketing firm on your team is closer than your think. To find out more information, please feel free to contact us. Good publicity is Always in Season.